FACTS ABOUT HPP COLD-PRESSED JUICE

JOOS UP YOUR LIFE
2 min readDec 29, 2021

HPP, the abbreviation for high-pressure pasteurization, has been used since the 1920s and is used in the process of making cold-pressed juice. To say that it has had a profound impact on American cuisine is an understatement. In recent years, HPP cold-pressed juice has made its way into the realm of juices. It’s marketed as a healthier alternative to heat pasteurization, but the juice you get is never going to be completely fresh.

PROCEDURE FOLLOWED BY THE HPP

HPP includes a three-step process that extends the shelf life of juices and eliminates 99.99% of microorganisms. The raw juice gets extracted and packaged in plastic bottles using a juice press. The bottles should be constructed of soft, porous plastic. First, 85,000 PSI of pressurization is applied to plastic bottles that get loaded into a huge water chamber. The firmness retains the ability to pressurize and then gradually depressurize.

BENEFITS OF HPP COLD-PRESSED JUICE

These days, brands argue that products may be utilized for a longer period of time, rather than being thrown away as trash. Pasteurization is required for products that have a shelf life of more than a few days. Hence, these are not considered raw and not as healthy as a glass of freshly squeezed juice, either. HPP cold-pressed juice comes with a few considerations:

· INCREASED SHELF-LIFE: If the application and HPP formula is properly applied and followed, the shelf life of beverages can be extended for anywhere from six weeks to three months.

· AIDS IN FOOD ADDITIVE REDUCTION: To prevent waste, HPP is used to extend the shelf life of the juices without the use of any preservatives or chemicals.

· PROBIOTIC & FUNCTIONAL BEVERAGES: HPP preserves all beneficial and nutritional characteristics, as well as its probiotic and enzyme activities.

· PROTECTS ENZYMES AND NUTRIENTS: One can get the most out of every drink since none of the ingredients are cooked; this preserves the nutritional content to the utmost.

CONCLUSION

High-pressure processing has had a significant impact on the variety of beverages that have been developed in recent years. To satisfy today’s consumers’ needs, HPP cold-pressed juice retains its flavour, colour, and composition intact.

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